Kitui Flour Mills, the parent company for wheat and maize flour brand Unga wa Dola has launched a new edible oil brand, Dola Cooking Oil the latest addition to its portfolio as part of its strategy to diversify in a bid to meet consumer demands for high-quality food.
The launch of the edible oil to be manufactured in Kilifi County has spurred the local economy with the creation of jobs at the company’s Vipingo-based plant.
“We are pleased to launch Dola cooking oil which demonstrates our commitment to the Kenyan market as a company rooted in Kenya for over 50 years,” said Kitui Flour Mills Finance Director Anwar Bajber.
The company notes as living standards rise, consumer demands safe, high-quality food is evolving in Kenya, seeing the potential to expand downstream to meet their expectations, leveraging its extensive experience and distribution network to provide safe, healthy, and sustainable products through its value chain.
“We will continue to invest in and grow with Kenya, with a common vision of a safe, dynamic, and innovative path forward in the food sector and are keen to continue to identify and pursue opportunities to do so working with our partners and stakeholders,” Bajber added.
The edible oil market in Kenya is expected to progress at a CAGR of 13.37% in revenue and 4.75% in volume during the forecasting period 2023-2028 according to market intelligence firm Research and Markets.
Retail sales of edible oils continued to grow rapidly as edible oils are a kitchen staple that most local consumers continue to purchase. The growth rate in retail volume sales of edible oils will remain robust throughout the review period, aided by population growth, urbanization, and post-pandemic economic recovery.
