Unemployed Mombasa youth to get training to tap into Africa’s film industry

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Mombasa youth without jobs will soon be able to tap into Africa’s film and audiovisual industry.

This is after Africa Digital Media Institute (ADMI) signed a two-year partnership deal with Global Opportunity Youth Network to train youth drawn from Mombasa County in several courses relevant to the film and audiovisual industry.

The strategic partnership will see ADMI train and connect up to 600 out-of-school and unemployed youth to Africa’s film and audiovisual industry.

Speaking at the signing ceremony in Mombasa, ADMI Director Dr. Laila Macharia noted the partnership will help the students engage in innovative income-generating activities.

Daisy Chesang, Creative Economy Pathway Lead at Global Opportunity Youth Network Daisy Chesang, Swahilipot Hub Executive Director Mahmoud Noor and ADMI Director Dr. Laila Macharia sign a tripartite MoU. ADMI will train and connect the underserved youth drawn from Mombasa County with employment opportunities./COURTESY

She said the training is designed for the market as they have partnered with employers to co-design relevant demand-driven courses.

 “The solution to unemployment must go beyond short-term fixes. This will require sustained investments in market-relevant training to give our youth the chance to use their skills to thrive in an increasingly digital world,” she said.

The strategic partnership will see ADMI train and connect the underserved youth with employment opportunities through the Swahilipot Hub Foundation .

“The world in becoming increasingly fast-paced and the workforce needs to be at the forefront of technological developments to remain competitive and meet job and market expectations,” said Swahilipot Hub Executive Director Mahmoud Noor.

The Global Opportunity Youth Network works with anchor partners situated in communities around the world to create economic mobility for “Opportunity Youth” — young people aged 15-29 who are out of school, unemployed, or working in informal jobs.

“This training has the potential to transform the nature of both formal and informal work across various sectors and we forecast it to increase access to existing and new markets, promoting job creation and accelerating cross-border trading,” said Daisy Chesang, Creative Economy Pathway Lead at Global Opportunity Youth Network.

The partnership will offer training programs in a variety of courses including Film and TV Production, Video Production, Digital Journalism, Music Production, Sound Engineering and Graphic Design.

Selected beneficiaries will also gain skills in 2D and 3D Animation, Video Game Design, Photography, and Digital Marketing.

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