Blue Band broadens brand with entry of new products

The new Blue Band products that were launched on Monday./Joyce Jura

You will now have a variety of Blue Band products to choose from while preparing breakfast or dinner.

The brand which announced changing management from Unilever to Upfield released three new products; Blue Band Peanut Butter, Blue Band Real Mayonnaise and Blue Band Canola oil.

Speaking during the launch, Upfield East and Southern Africa Managing Director, Peter Muchiri, the new products are made with ingredients that are 100 percent locally sourced.

“For instance, Canola oil is 100 percent locally sustainably sourced from the small scale farmers. This is a clear indication of Upfield’s long-term commitment to the development of the Kenyan agricultural value chain and the growth of the country’s economy,” said the MD.

The company currently works with 3,500 farmers, who are mostly women, in Nanyuki and are looking to increase the number to 7,000 by the end of the year.

“The company has put in place a rigorous training and testing process to ensure that all products adhere to the highest quality standards, making them good for the customers,” Muchiri added.