You will now find Sprite in clear plastic bottles not the normal green ones.
Coca-Cola has unveiled a new clear look for Sprite that will see the lemon-lime beverage being sold in clear bottles not the green ones that have been its identity since 1960 when it was first launched.
According to Xavi Selga, Managing Director, Coca-Cola Beverages Africa (CCBA) – Kenya, the shift to clear bottles means more Sprite bottles can be collected, recycled and reused.
“Our people in Kenya can now enjoy the refreshing taste of their favourite sparkling lemon-lime drink knowing their bottle can be easily recycled and made into new items. This is a plus in our joint efforts to grow our business while contributing towards more sustainable environmental practices,” said Xavi Selga.
However, Xavi says they will continue offering Sprite in the green glass bottles as they are already recyclable and reusable.
Kenya becomes the fourth market in Africa to rollout this clear PET Sprite bottles after South Africa, Nigeria and Egypt.
“The shift from the green bottle to clear PET is a significant step in driving our sustainability agenda which is a key element of our business. We know that our vision for a World Without Waste is ambitious and can be challenging but together with our partners, we are committed to the cause. This move also allows us to work with partners in the recycling industry, and with waste collectors and aggregators to achieve more value for our recyclable plastics,” said Debra Mallowah, Vice President, Coca-Cola East and Central Africa Franchise.
“Additionally, clear PET plastic contributes to economic empowerment as it will lead to enhanced income for waste reclaimers in Kenya who depend on collecting and selling packaging waste for a living,” added Mallowah.
The new-look Sprite will be available in all retail outlets and Coca-Cola distributors across the country starting June this year as the company clears out the green packaging from the shelves and the trade to ensure complete transition into the clear bottles.