Safaricom unveils BAZE video-on-demand services


Safaricom has unveiled BAZE, a mobile-first, video-on-demand service that offers a wide selection of local and regional short form videos in comedy, drama, lifestyle, music, among others.

The service will be accessible via *544*55# or, giving customers the

convenience of accessing a vast collection of video content, including first-run

exclusives, on their smartphones.

“Our goal is to delight our customers by availing a carefully curated collection of video

content across their favourite genres.,” said Sylvia Mulinge, Chief Customer Officer – Safaricom.

The service will offer customers an affordable subscription plan. Customers have the

freedom to choose from two subscription plans; an all-day pass at KES 10/- and an all-

day pass with 200MB data at KES 20/-.

BAZE will also provide content creators an additional platform to share their stories with Kenyans while increasing their earnings by monetizing their content