Safaricom launches BLAZE Kakamega County edition


Safaricom on Monday flagged-off the fourth edition of BLAZE Be Your Own Boss (BYOB) youth engagements in Kakamega County.

This year, BYOB has expanded its youth engagement programme to 18 summits, compared to last year’s three, which engaged more than 26,000 youth.

Safaricom Chief Customer Officer Sylvia Mulinge said the fourth edition of BYOB aims to empower 1.3 million youth by providing access to a platform that allows them to connect, learn and showcase their talent.

“We decided to change the approach and increase the number of summits in a region in order to reach more young Kenyans,”  She said,.

In a new addition to the programme, BYOB will introduce an E-sports tournament for youth who are looking at E-Sports as a career choice. In partnership with Pro Series Gaming (PSG) and HEVA Fund, BLAZE will run grassroots competitions at the summits, which will culminate in a national finals where top gamers will compete for a sh 300,000 grand prize and an all-expenses paid trip to experience the ESL in Europe next year.

Winners at the regional finals will take home  sh 80,000. The E-Sports Tournament will kick off on Friday, 28th June at the Sigalagala National Polytechnic in Kakamega.