Canon EOS r mirror less system camera unveiled

The Canon Eos R mirror-less system camera PHOTO COURTESY

Nairobi, KENYA: Canon Central & North Africa (CCNA), a world leader in imaging solutions, has for the first time in East Africa unveiled its pioneering EOS R System, redefining the frontiers of photography and film-making

Adding to the EOS full-frame line-up, Canon has today unveiled the first camera body to carry the EOS R name and RF lens mount – setting the new standard for the camera of tomorrow.

Mr. Amine Djouahra, Senior Sales & Marketing Manager said that, With the world’s fastest autofocus, Canon is also the world’s first camera with the ability to focus in light conditions as low as -6EViv and totally silent shooting, providing stunning quality results every time.

“Today, Canon is globally committed to investing in the unrivaled EOS world with cameras, lenses and accessories that set new heights in image quality, optical excellence, and performance, building on Canon’s lens heritage, these high-performance lenses will push forward the frontiers of creative storytelling and satisfying the ever-evolving needs and demands of our customers.”

The EOS R redefines photo and video performance with unrivaled image quality, state-of-the-art connectivity, refined ergonomics, and responsive handling.

Further expanding the existing EOS System, Canon today also launches the EF-M 32mm f/1.4 STM – a new 32mm lens for the EOS M mirrorless system – and the EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM, two revolutionary, lightweight professional super telephoto lenses for the EF System.

Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe.

The formation of CCNA in 2015 is a strategic step that aims to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus.