Nairobi, KENYA: According to Poa internet long month poll, Kenyan internet consumers would rather get high-quality technical services from providers that offer high-speed internet than pay extra for large marketing, entertainment and headquarter budgets inform of high internet prices.
According to the survey, conducted in four out of five respondents to the social media poll in August 2018 said they did not want to cover the cost of lavish headquarters, executive entertainment, or hefty marketing budgets in their own internet subscription.
This preference for low-cost services is rising, as consumers find their budgets further squeezed by extra taxes and higher costs across multiple goods, including fuel and airtime.
“The association that Kenyan consumers typically have between high price and high quality is still there – as we saw in our poll from the 17 percent who wanted to cover the extra HQ and marketing costs in their Internet subscription,” said Andy Halsall, CEO of poa! Internet
“But it is breaking down, as customers move to view the home internet as an essential utility and seek only speed, reliability and service, without paying a premium for a grand brand,” He said.
Internet service provider companies have opted for subdued offices and scant marketing in a bid to offer a top-quality technical service for minimum pricing.