Tuskys launches customer reward scheme dubbed Gigantic sale

Tuskys branch managers pose for picture during the launch of Gigantic sale in Nairobi. PHOTO: MICHAEL MBUGUA.

Nairobi, KENYA: The Christmas festive season this year is set to come early as retailers Tusker Mattresses has launched a major customer reward scheme named ‘Gingantic sale’.

Speaking in Nairobi during the launch on Monday, Tusker Mattresses Group CEO Dan Githua said the firm is keeping to its customer-first commitment in rolling out the customer reward scheme of hundreds of prizes -valued at more than sh. 50million- up for grabs this year.

“The Tuskys Gigantic Sale, which will also feature sales discounts of up to 50% has also received the support of leading suppliers keen to further deepen the local formal retail trade market,” Said Githua.

The Tuskys Gigantic Sale will feature discounts on a range of customer preferred, genuine electronics, furniture, clothing and other high-value goods with customers also enjoying an opportunity to redeem their accumulated Tuskys loyalty points at 200% the current face value.

Mr. Githua added that the Tuskys Mega sale has become a popular event in Kenyan shoppers’ calendar after starting the annual mega sale as a way to reward customers’ mid-year with exciting product discounts and new product offerings.

He further said that what makes the Tuskys Mega Sale popular is simply the chance to pick up customers preferred, genuine electronics and other high-value goods at amazing discounts”

The Tuskys Gigantic Sale will run for the next two months at 35 Tuskys Supermarkets and Mavazi Lifestyle clothing branches countrywide.

With the opening of the Tuskys Westlands Supermarket opposite the Mall, the retailer is maintaining a commitment to enhance its premium market footprint.

“We are pleased with the opening of our 65th store, as it shows that we are making good progress towards achieving our vision of guaranteeing value to our customers through quality and affordable products, delivered as close as possible to them,” said Mr. Githua.

Tusker Mattresses which operates Tuskys Supermarkets and Mavazi Lifestyle clothing stores has adopted competitive strategies to shake off competition from local and multinational retail operators.