Nairobi, KENYA: The Kenya Film Classification board has said it will not hesitate to take action against any broadcaster or exhibitor who shows Sauti Sol’s new “Melanin” video during the watershed period or in establishments where children are at risk of viewing it.
Through a press release on Thursday signed by KFCB Chief Executive Officer Ezekiel Mutua, the board said the video was released for public exhibition without compliance with the law.
“The Board takes great exception with Sauti Sol’s decision to release the video without following content production and distribution regulations provided Part II of the Film and Stage Plays Act CAP 222 of the Laws of Kenya….The Board will not hesitate to take action against any broadcaster or exhibitor who shows Sauti Sol’s new “Melanin” video during the watershed period or in establishments where children are at risk of viewing it.” Read part of the statement.
“The Board has written to Sauti Sol to submit the Video for examination and classification for age suitability. We will announce the next course of action once we review the video and determine if it’s creation and broadcasts have complied with established laws.” Read the statement.
Mutua also expressed is disappointment with Sauti Sol as one of the members Bien-Aime Barasa, during an interview with a local radio station said that Mutua was not the target audience for the song.
“It is unfortunate that a band like Sauti Sol would resort to sideshows in this important matter rather than be complying with the law in their operations. A band like Sauti Sol should be on the forefront in following the law and even warning consumers of their content that the video should not be accessed by children as it explores an adult theme.”
“…The artists should not twist a popular theme like black beauty to corrupt the moral values of our children through explicit content glorifying immorality ..” Read the statement.
Sauti Sol in collaboration with Nigerian hitmaker Patorankingng dropped ‘Melanin’ on November 20th, 2017 and it’s generating the same response as their hit song ‘Nishike’.
The song is a celebration of the African woman and is dubbed melanin to indicate the skin pigment of Africans.
SEE: VIDEO: Sauti Sol drops new song “Melanin” featuring Pato Ranking