The first Swahili Telenovela to be produced in Kenya was on Monday night launched in an event that saw the crème de la crème of the Mombasa Film and Entertainment Industry attend.
The swahili themed event, saw various Mombasa artists, politicians, corporate officials, members of civil society and area residents don in Coastal attire, come together to celebrate the rich talent in the region.
Mvita Mp- elect Abdulswamad Sharrif Nassir graced the event representing Governor Ali Hassan Joho who sent his apologies.
The Telenevovela dubbed MAZA, created by power couple Lulu Hassan and Rashid Abdalla, is a new Swahili soap opera that depicts unfolding intrigues and drama of a once successful family whose strong bond is crushed by a best friend’s envy in one night.
The drama series is set in Mombasa and Kilifi.
The show features five main characters Dingo (husband), Lea (Wife), Maya (Daughter), Badi(Son) and Kate (Best friend to wife) through which the plot is realized using other supporting characters.
It flashes back to 10 years ago when Lea, Dingo’s wife mysteriously disappears never to be found or heard again.
After years of an emotional roller-coaster, Dingo and his two kids Maya and Badi must find closure; the court declares Lea officially dead but her cousin sister Pili suspects malice and she is not ready to let go of this matter that easily.
Speaking during the launch, The Head of Maisha Magic East channel , Margaret Mathore urged local producers to take the opportunity offered by Maisha Magic to invest in creation of more local shows, that viewers across the East African region can enjoy.
“Today’s launch of Maza is a key milestone for us in delivering the 15 new shows we promised for the year 2017/2018. We have already put out 3 shows that have quickly gained traction with our audiences and we trust that Maza will also keep our viewers glued to their screens throughout the season,” Said Mathore.
She added that this was the first show that Maisha Magic has directly invested in, urging more content creators to come up and showcase their works
The launch that took place at Fort Jesus in Mombasa was hosted by News Anchor Kanze Dena and quite a number of celebrities attended the event; the likes of Papa Shirandula (Charles Bukeko), Chef Ali Mandhry , Nyota Ndogo and so many more.
Maza is set to air every Monday – Friday at 7.30pm on Maisha Magic East.
SEE PHOTOS OF THE LAUNCH BELOW