Nairobi, KENYA: LG customers are set to enjoy a one-year free insurance and delivery as the company launches an online store in a bid to increase its products’ availability beyond the physical stores.
The online store for LG Electronics is set to offer the same products as in-store, giving customers access to a wide range of home appliances and electronics.
Speaking during the launch in Nairobi on Thursday, LG’s Managing Director East and Central Africa Janghoon Chung, said this is a major milestone for the company as they launch LG’s online shopping in Kenya.
“Along with seven retail stores and products available in major supermarkets, our customers in Kenya will now have twenty-four-hour access to the best of our innovative, genuine and quality products via their computers, smartphones, and tables from anywhere in the country.” Said Janghon Chung.
He attributed Kenya’s growing popularity of e-commerce shopping experience to increased use of mobile-based and online-based payment platforms.
Experts say Kenya’s electronic commerce market is set for major growth in the next five years as mobile internet performance continues to improve, and people become more comfortable with digital transactions.
According to Internet World Stats, an international website that features up to date world internet usage statistics, Kenya’s internet penetration in March 2017 was at 77.8%, with number of internet users having grown from 200,000 in December 2010 to 37,718,560.
This is set to be a game changer in online shopping as LG is now tapping into the online space that has in the past been enjoyed by the likes of Jumia, Pigiame and Kilimall that have reaped big from online shoppers.
LG customers can browse and shop through a local, user friendly platform; http://lg.brandshop.co.ke/.
The launch of the online platform comes as the company recently invested a sh. 100 million in retail outlet expansion in the Eastern Africa region.
The retail expansion plan, now in its second phase,will see 10 new stores opened this year, bringing LG’s retail store count in the Eastern African region to a total of 122.
Kenya is set to have a total of seven outlets after the opening of new ones.