Mombasa, KENYA: The oldest telecommunications company in Kenya, Orange, has now rebranded to Telkom in what it calls a new awakening in consumer experience in the country’s mobile telecommunications industry.
The launch of this new consumer facing brand, comes almost 12 months after the exit of immediate former majority shareholder, the Orange Group (formerly France Telecom), when it sold its majority stake in the Kenyan telco to UK Private Equity firm, Helios Investment Partners
Speaking during the Launch of the new brand in Mombasa on Thursday, Telkom’s CEO Aldo Mareuse, said the new brand brings with it freedom and choice to the consumer and prospective consumer.
“This important shift in Telkom’s strategic rebrand was informed in response to a need of reaching out to varied customer segments with the right products and solutions, reflecting current market dynamics,” said Mareuse.
The mobile telecommunications company also launched its 4G network, offering free daily data to subscribers for the launching period, which they say will give them an opportunity to experience the fast download and upload speeds.
“We are living in a digital era. Kenyans constantly need fast and reliable data to connect their lives. This is the reason why we are continuously investing in cutting edge technology such as 4G and aggressively rolling out our network across the country. ” added Mareuse.
He added that Telkom’s 4G network, is now available in all major cities and towns in Kenya and delivers speeds that are superior to 3G.
Mereuse also said WhatsApp will be free for customers in the 3G and 4G service.
Over the last one year, Telkom has invested US$50 million in upgrading and intensifying its network. It has has also enhanced its 2G and 3G footprint.
Telkom’s 2G footprint is currently at 95 per cent while 3G is at 55 per cent.
Telkom subscribers can now swap their SIM cards for 4G SIM’s at any Telkom retail shops across the country.
The launching of the 4G network by Telkom is set to enhance competition in the mobile telecommunications industries in Kenya, as Safaricom were the only 4G network providers in the country.