Nairobi, KENYA: Kenya Film and Classification Board has called on all media houses and companies whose products are prohibited during water shed period to stop airing them or face prosecution.
In a media briefing in Nairobi on Wednesday, the board’s chair Ezekiel Mutua said that there is need for media to stop airing beer, condom and gambling products’advertisements during water shed period as directed by the court.
Following the ruling by the High court last week affirming KFCB’s ban on beer adverts during the water shed period,any beer, condom or betting adverts will consequently be aired after the water shed period.
Mutua said that all audio visual content of advertisements, must be submitted to the board before being aired as per the court’s direction to avert scenarios where children are exposed to adult contents which may lead to moral decay.
“The ruling takes effect immediately on all parties including broadcasters and advertising agencies .We therefore expect no beer advert to be on our screens by the end of the week .”Mutua said.
He indicated that the enforcement will apply as from Wednesday midnight and the ones who will not adhere to it risks prosecution.
According to KFCB “watershed period” means the time between 5.00 am and 10.00 pm within which content intended for an adult audience is not to be aired.
KFCB states that broadcasters and companies placing the adverts against the dictates of the law, shall be penalised at least sh500,000 which could stretch to tens of millions depending on the offense.