Nairobi, KENYA: Another milestone has been achieved in the tourism industry after The Kenya Tourism Board, KTB in partnership with the United Bank for Africa, UBA on Tuesday launched the first Magical Kenya Prepaid Travel Card.
KTB Chairman Jimi Kariuki said that the strategy right now is to open up to new markets in the region and expand its brand as well.
“We are targeting the West African market. We are rolling this card out initially in Nigeria, Ghana and Senegal. These are important markets to us and they are serviced by our national carrier Kenya Airways,” Mr. Kariuki.
He expressed hope that this would increase the number of tourists visiting the country as Kenya had a 17 per cent increase in tourist visits in 2016 with numbers hitting the 1.4 million mark.
The Magical Kenya Prepaid Travel Card will target West African nationals who travel for corporate, education, medical as well as leisure purposes within Africa and will be distributed across the UBA Bank’s footprint to
customers and prospects.
This translates to an untapped market of over 5 million card users in Nigeria, Ghana and Senegal.
United Bank for Africa CEO, Mr. Isaac Mwige pointed out that tourism activity in the modern age is increasingly being shaped by price comparison and technology .
“By leveraging on innovative solutions provided by services such as the Magical Kenya Travel Card, tourism can not only lead the new frontier of fairer, stronger and more sustainable growth, but has the potential to become of one the most effective agents of development,” he continued.
“The card will also be also be available locally.Holders will be able to earn loyalty points and exclusive discounts,” Mr. Kariuki concluded.