Viber along with celebrities, brands and influencers Tuesday launched its latest social channel ‘Public Chats’ to partners in Kenya, Africa and Middle East.
Selected partners at Pan-African level and in key markets such as Kenya, South Africa, Nigeria, Ghana, Senegal, Ivory Coast, and Egypt,joined Public Chats for this regional launch in a bid to be the first players to offer local conversations on Viber.
Jumia, the leading ecommerce platform in Africa, recently opened Public Chats in Egypt and Nigeria and were one of the first partners to join this new social channel in the Middle East and Africa.
“The Middle East and Africa are important markets for Viber, and we are pleased to welcome local influencers and brands to our Public Chats platform,” said Mark Hardy, CMO, Viber.
“We are sure they will enjoy chatting, commenting and debating live on this active social channel whilst sharing tips, news, and local content to our constantly connected mobile audience across the region.” Mark added.
Partners in Kenya include Xtian Ndela one of the most influential Twitter personalities in Kenya; Eric Kinoti, Serial Entrepreneur and Knowledge Philanthropist; Eat out, Kenya’s largest online restaurant guide and Michael Muthiga, Fatboys animation 3D Animator and Influential Entrepreneur.
According to Mary Njoki of GLASSHOUSEPR “Viber being one of the leading messaging and calling apps with more than 664 million unique users worldwide, is inviting Brands, organizations, celebrities, public figures and social influencers from these countries to join Viber’s global platform to reach a local and regional”