Baraka FM 95.5 listeners woke up to a fresh sound on Monday morning following months of intense research that aimed to refresh the station’s programming format, and reinforce it’s position as the leading radio station on the Coast.
From the latest hit songs to new program properties, and fresh and funky station imaging, presenters at the station exuded an unusually energized character on air, psyched by the new sound they had long been waiting for.
The most popular morning drive show The Mega Breakfast , presented by Billy Miya , Mkamburi and Daktari Kokoro was a fresh sound on air complete with the latest of R n B and African Pop music, which henceforth becomes the official station music identity.
The new format has also seen the change of programme names including the mid morning Msasambuko show which will now be identified as Mziki Mzuka to reflect the new and energised music and programme content, and the evening drive Afro Bomba, now to be called On the Lane.
The new programme line up subjects listeners to continuously high standard entertainment with news, music, discussions and other content that aim to keep the audience entertained, educated and informed enough to make sound social political and economic decisions.
Baraka FM, also the first ever radio station on the Coast, eyes to remain on top of its game in the midst of a highly competitive media environment.
The station has already set the pace with several of its journalists being feted with regional, national and international awards.
The latest was a journalist from the station, George Otieno, the first from Coast region to have been nominated and ranked second during the CNN Africa journalist of the year awards, 2015, which were held in Nairobi earlier in October.
Baraka FM Chief Executive Officer Daniel Obwoge said the new station sound reflected the new image that would bring new energy and help grow the station’s listener base.
“We are excited by the new changes as we believe they will propel the station to be the most popular and liked in the region. We are a station that keeps assessing the needs in the market as we strive to ensure we provide the best music and talent to represent the brand,” said Obwoge.
The station, now in existence for 15 years, broadcasts within the Coast of Kenya and covers Mombasa, Kilifi, Kwale and Malindi, with ongoing plans to widen the reach.
“The company is investing in upgrading its technical capacity to give the station the opportunity to connect with a larger audience within the Coastal area and beyond,” the CEO, said.